For years, coffee was my quiet anchor. A simple pause before the noise of the world rushed in. That daily morning ritual gave me something steady to hold on to, but over time, I realized I didn't just want to wake up. I wanted to RISE. So, I made a radical decision. I was going to "upgrade my mindset, so I could upgrade my life."
Things didn't shift overnight, though. I'd lived in 'survival mode' for most of my life, so I had to learn how to UNlearn, rewire & rebuild my life, piece by piece. To choose a new vision, a new voice, and a new identity that aligned with the life I wanted to create. And, somewhere in the middle of that transformation, a thought kept echoing in my mind:
What if coffee is MORE than caffeine? What if it's a cue; A daily reminder of who I'm becoming?
That question kept repeating itself in my mind, and it's what sparked AMBITIOUS BEAN.
This brand was never meant to be “just coffee.” It’s confidence in a cup. A tool to anchor healthy habits, rewrite your story, and to remind you of your power, your purpose and your potential. And, our vision doesn’t stop at the mug. Through The $1M Confidence Fund™, every order fuels REAL people with REAL dreams. We're talking single moms starting over, survivors reclaiming their power, and everyday leaders daring to take their next bold step.
AMBITIOUS BEAN exists because I believe in the ripple effect of confidence. When one person rises, it gives others permission to do the same. And if we keep building together, that ripple becomes a wave.
So, if you’ve been waiting for the “right time” to start, to rise, and to get behind a mission that makes a real difference — consider this your sign.
Your future is waiting. And it loves early mornings.
— Lacy Wafer, Founder
